Cover social media masterclass 2

“Social media is not a media. The key is to listen, engage and build relationships.”

You need a strategy to win at social media. Following the tactics and systems of the gurus will only get you followers. What you need are followers who will buy from you. Not just anyone will do. You can have all the followers in the world, but if they don't want what you're selling, what good is your follower list? Not much.

This course teaches you how to build a strategy around gaining targeted social media followers and using social media to expand your reach, improve engagement, and increase sales. All of this can happen, if you have a plan. And not all plans are alike. What works for you may not work for someone else. 

I am excited about this course and to see you grow and your business grow. I look forward to meeting you in class!

This course is for you if:

  • You want to build your social media followership organically.
  • You want followers who want to buy what you're selling.
  • You want to learn more about advertising on social media.
  • You want to create a real strategy to be successful on social media.

This course is NOT for you if:

  • You want a quick and easy way to get social media followers.
  • You don't care who follows you as long as you have a lot of followers.
  • You already know everything there is to know about social media.
  • You aren't good with strategies and would rather wing it.

J. Davis, Digital Strategist

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I’m a digital strategist. I’ve spent the past 15 years working in the digital strategy industry. While I began my career in website design, my passion has always been to help businesses expand their reach through web-based strategic thinking. I believe there’s no such thing as one size fits all, when it comes to managing your business.

Throughout my career I’ve worked in several capacities across many verticals including digital marketing, usability, social media, and web analytics. This unique experience mix allowed me to connect the dots between these industries and create customized strategies that work for individual organizations.

I began my career as a Web Technology Analyst for a local bank in Michigan. After completing college, I moved to North Carolina and began working with a digital marketing company. It was during this position that I cultivated my love for small and medium businesses. By 2008, I’d found my calling in digital analytics and have worked every day since, to bridge the gap between technology and marketing; translating the foreign language that often confuses businesses and throws them off course.

In my spare time you can find me in the newest local restaurant or on the beach reading the newest YA fantasy novel.

Course Lessons

Lesson One: Introduction
In this lesson we'll get to know each other and you'll get a brief overview of what to expect out of the course. 

Lesson Two: Meet the Platforms
Get to know the seven most used social media platforms better. Understand who they are best used by and how to use them to target the right audience.

Lesson Three: Building a Social Media Strategy
Now we get into the nitty gritty. Learn how to build out a social media strategy that focuses on increasing followership through targeted strategy to get the biggest bang for your effort.

Lesson Four: Social Media Advertising
Understand how to use social media paid advertising to build your followership without breaking the bank. Learn about cost per click and how to create the right ad copy for your advertisements.

Lesson Five: Editorial Calendar
You can't do anything if you aren't organized. In this lesson we'll discuss how to setup and use an editorial calendar that will keep your social media posts and advertisements organized and on time.

Lesson Six: Engagement
The whole purpose of social media is not to sell but to engage with followers. You can't expect anyone to follow you and buy from you without investing in the relationship. This lesson teaches all about engagement.

Register Today!

Paid in Full
​​​​​​​$495.00

  • 6 lessons
  • 25 videos
  • PDF workbook
  • Glossary of terms
  • Resource List
  • Live office hour chat session each Tuesday
  • Lifetime access to the course

Buy Now (Instant Access)


Payment Plan
3 payments of $165.00

  • 6 lessons
  • 25 videos
  • PDF workbook
  • Glossary of terms
  • Resource List
  • Live office hour chat session each Tuesday
  • Lifetime access to the course

Buy Now (Instant Access)